Carol Wright Catalog Mailing List
| SEGMENTS | Counts Through 07/28/2014 |
| 2,182,206 Total Universe / Base Rate | $90.00/M |
| 144,804 1 Month Buyer | $110.00/M |
| 378,085 3 Month Buyers | $105.00/M |
| 740,057 6 Month Buyers | $100.00/M |
| 1,284,431 12 Month Buyers | $95.00/M |
| 2,182,206 24 Month Buyers | $90.00/M |
| 0 Fundraiser Rate | $70.00/M |
| 0 Publisher Rate | $75.00/M |
| 0 Financial/Insurance Rate | $75.00/M |
| 0 Food Rate | $80.00/M |
| 27,768 1 Month Change of Address | $80.00/M |
Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright’s exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.
Product Selects Available include Apparel, Shoes, Automotive, Electrical Appliances, Bed And Bath, Gardening, Health, Beauty, Kitchen, Pets, Jewelry.
Demographics:
Average age: 45+
Average Income: $20,000-$75,000
——– DATE ——–
08/05/2014 UPDATED
08/05/2014 CONFIRMED
—- UNIT OF SALE —-
$55
——– SEX ———
21% MALE
70% FEMALE
——- MEDIA ——–
100% Direct Mail
—– SELECTIONS —–
$4.00 Keying
$8.00 Dwelling Type, Home Owner
$8.00 Gender/Sex
$8.00 Last Purchase, Average Purchase
$8.00 SCF
$8.00 STATE
$8.00 Zip
$10.00 Running Charge
$11.00 $25+
$11.00 Cash or Credit Card
$11.00 Multi-Buyers or Single Purchase
$12.00 Age, Income”
$12.00 PRESENCE OF CHILDREN
$15.00 PRODUCT
$16.00 $50+
$16.00 Size: Sm/Md/Lg/X-Lg
$21.00 $75+
$26.00 $100+
$50.00 EMAIL
$75.00 FTP TO DONNELLEY SITE ONLY
—- MINIMUM ORDER —
10,000